of a typeface without resorting to things are. Once it caught on, the typeface began to be used extensively in signage, in package labeling, in poster art, in advertisingin short, everywhere. So l get obsessed about things, l collect, you know, l've got so many bits and scraps. One of the biggest things to happen to typography in recent years is hinted at near the end of the film, when Poynor talks about how members of the general public are becoming not just a passive audience for typefaces, but users in their own right. or aesthetically or culturally or politically. Helvetica is a feature-length independent film about typography, graphic design and global visual culture. So here and there l think with the records, and l think there was one instance, it was, You know, in a more funny direction and in. People talk about the font, the history, the meaning and the significance of helvetica. A novel idea back then to use two words close together but separated only with color. But it's also: a musing on the history of modern graphic design. The marketing director at Stempel had the, This is very important: Helvetia is the Latin, You cannot call a typeface after the name. Their subjects lend a nice sense of immediacy to their dialogs without being too on the edge or too indulgent (save one). This would have worked better as a 30 minute special on the Learning Channel then a full length documentary. (You know, the one that looks like this .) David Carson: Don't confuse legibility with communication. l did a little credit to give thanks to Max, But my wife vetoed that; l had to take it off, l think l fell into the step of Helvetica when, And l really enjoy the challenge of making. So, in other words, this would be "the Swiss typeface". that Helvetica is a sort of global monster. l'd love to do the uniforms, or you know, seats and the whole thing, the trucks and. To work there, to do. Interviews of famous designers take up a majority of the film, Massimo Vignelli by far being the most compelling. or two, and if possible we will use one size. Directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957 and is considered the first of the Design Trilogy by the director. Helvetica is a documentary that interviews many graphic designers involved in the history or modern usage of the Helvetica typeface. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. What they do is more than just logos and corporate branding - they design the type that we read every day in newspapers and magazines, onscreen and on television. lf you take a figure like Massimo Vignelli. It's a little worrying, I admit, but it's a very nerdish thing to do. It looks at the proliferation of one typeface (which will celebrate its 50th He doesnt believe that the typography needs to say what the word says, it only needs to be a clean visual of the word. Palinopsia (Whats Up with Eagle and Serpent? And that is about it. Tip #5: Fonzies Favorite Letter. A documentary about typography, graphic design, and global visual culture. Where and how to watch the Helvetica documentary Must watch for designer, to add a perspective about helvetica. It features a lot of designers and typographers who have widely diverging viewpoints on the Helvetica font. For example, illegible hand-made lettering and cramped cursive. This is surely the best documentary I have seen. from books and then copy it or something, l would really say that it's almost in our. Copyright 2023 Independent Television Service, Inc. Well send you funding deadlines, events, and film news. The slogan underneath: lt's the Real Thing. . use Helvetica is typically Dutch, l think, and that's why l'm never really impressed. Bands and musicians that contributed to the documentary's soundtrack include Four Tet, The Album Leaf, Kim Hiorthy, Caribou, Battles, Sam Prekop of The Sea and Cake, and El Ten Eleven. But my father said, lf ever l have an idea of. Helvetica examines the development and use of one of the worlds most popular typefaces. Fonts are almost like the air we breathe. . WebHelvetica is a feature-length independent film about typography, graphic design and global visual culture. Show less. l love Modernism. spent a lot of time trying to organize things, Which l might have done, but it wasn't the, l never saw proofs so a lot of times there, flat-out mistakes, that people would write, why l did this black type on a black boot, or. of both type foundries, Stempel and Haas. I think that's where we, the consumers, are allowed to fill in the blank with our own wishes and dreams for whatever product or politician is being shown to us at that moment. For example, Stefan Sagmeister believes that the typeface is too boring and limiting. Fonts don't just appear out of Microsoft Word: there are human beings and huge stories behind them."[1]. STANDS4 LLC, 2023. "Helvetica Quotes." In this interesting little documentary we meet a number of people who are passionate about typeface design. As a future architect, i felt close to many of what's depicted here. Now owned by Linotype, Helvetica is licensed ubiquitously around the world. As many others have already said a documentary film that appears to be about the font Helvetica (or indeed any font) is hardly something that is screaming out to a wide audience or likely to be screening to packed crowds in the American heartlands. Erik Spiekermann: I mean, everyone puts their history into their work. The movie is is definitely directed towards graphic designers, and found it very inspiring to go into the graphic "business". Helvetica has been touring around the globe, often to sold-out audiences. At that time, I studies typefaces to make sure that my paper looked as good as it could. l did, which believe me, is just the worst job you. There's no choice. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. twenties, early thirties , than at any time in, in terms of style and so on. and it's just as fresh as it was . Helveticais a cinematic exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. It's just it's just there. Another set of interviews including Michael Place reveal a third stance on Helvetica. It looks at the proliferation of one typeface as part of a larger conversation about the way type affects our lives. It looks at the lt. the meaning is in the content of the text, you know, you find yourself sitting next to, or a train and they ask you sooner or later, but then will say, ''l thought they were all, Since l did some work for Microsoft in the, he didn't push me to follow in his footsteps, when l left school, high school in the UK, l, had a year to fill before going to university, where l spent a year learning what turned. our archives where we can find Helvetica. There is a global conspiracy scheming to control the general populace that is run by the most unlikely suspects: graphic designers. The two perspectives come together humorously toward the end of the film, when the Swiss publisher and graphic designer Lars Mller walks through London and points his finger, with deadpan sobriety, at various examples of Helvetica. Rick Poynor: Maybe the feeling you have when you see particular typographic choices used on a piece of packaging is just "I like the look of that, that feels good, that's my kind of product." As such this sat on my "watch this" list for over a year I'd guess, as a perusal of my queue always offered me something that seemed better or, if I'm honest, easier to watch. Alfred Hoffmann: Stemple suggested the name of Helvetia, this is very important. A Fascinating Look at What Could Be a Boring Topic, Watch and learn what our fonts say about us, A must-see for anyone interested in typeface or graphic design. Is it the one of the most influential? And you can say it with Helvetica Extra Light if you want to be really fancy. Leslie Savan: Helvetica has almost like a perfect balance of push and pull in its letters. It's like going to McDonald's instead of thinking about food. use and the letter spacing and the colors. It not a letter that bent to shape; it's a letter that lives in a powerful matrix of surrounding space. If you are an aspiring designer and have not yet watched Helvetica, it is time you do so. But that's not really what this movie is about. You're telling an audience, This is for you, because they use a typeface that they only, You can buy it; l have it; anyone can, it's, lf they'd used Helvetica. Helvetica was designed in Switzertland by Max Miedinger and Eduard Hoffman at a time after the war in 1957 when people needed a sense of order. 2010-2023 Freepik Company S.L. We're doing our best to make sure our content is useful, accurate and safe.If by any chance you spot an inappropriate comment while navigating through our website please use this form to let us know, and we'll take care of it shortly. Coke. They give words a certain coloring. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. lt's the most stressful job l've ever had. l tried to use typefaces from van Doesburg. All rights reserved. and descenders and all that kind of thing. Related Videos 1:16 Typecast Typecast 1:38 The Frankenstein Theory The Frankenstein Theory 3:16 Borat: Subsequent Moviefilm Trailer . Certain bands l buy. But there's one you probably see more than any other one, and that's Helvetica. of a movie or play that they're watching. Erik Spiekermann: I'm obviously a typeomaniac, which is an incurable if not mortal disease. Eduard Hoffman, as director of the Hass Foundry took on the responsibility of designing new, more versatile typeface which they originally called Neue Haas Grotesque. ln a way, Helvetica is a club. . Imagining the film from an outsiders perspective, I might have been confused early on that Vignelli created Helvetica. What are you. l see stuff and to me, if it makes me go. Helvetica is one of the most common sans-serif typefaces, and it is used in logos for companies from Jeep to Tupperware. Hustwit reports that many nondesigners who saw Helvetica have told him it changed the way they look at their environment. Vignelli is a lover of Helvetica, for its great legibility and modern design. Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, such as Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Michael Bierut, Paula Scher, Tobias Frere-Jones, Bruno Steinert, Leslie Savan, Rick Poynor, and Lars Mller. On this Wikipedia the language links are at the top of the page across from the article title. their sense that they had something to say. Some designers find Helvetica to be predictable and boring. The fact that a movie about Helvetica could have such wide appeal speaks to this cultural shift. Contact us and we will be happy to assist you. All of us, l would suggest, are prompted in, a particular typographic choices used on a, is just, l like the look of that, that feels. It aired in January 2009 as part of the Independent Lens series on PBS in the United States. At that time writing about graphic design in any general-interest publication was extraordinarily rare. Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. All featured designers in the film tell their story around Helvetica and how it framed their design growth. The film was released on DVD in November 2007 by Plexifilm. Helveticahad its World Premiere at the South by Southwest Film Festival in March 2007. . They instead prefer hand-illustrated typefaces centered around Postmodernism, and rejecting conformity. Helvetica watch the design documentary here The second in our New View film season is a fascinating look at the most everyday of things: the Helvetica typeface. Helvetica is a 2007 American independent feature-length documentary film about typography and graphic design, centered on the Helvetica typeface. Directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957 and is considered the first of the Design Trilogy by the director. The interviewees are either Helvetica lovers or Helvetica haters, some are avid Helvetica users that now have moved on to other creative ideas but still give Helvetica an important position in their design journey. From a film-making point of view, I personally wished Gary Hustwit's approach wasn't so bland. The creative processes of some of the worlds most influential product designers shows how the things they make impact our lives. Helvetica is a 2007 documentary about the font directed by Gary Hustwitt; that goes through the history of the font. As a maletero, Lucianos work is more than simply delivering goods from Texas to Mexico; it lessens the distance between families separated by an increasingly impenetrable border. It was subsequently broadcast on networks in 15 other countries. Framing the interviews are images of Helvetica from the streets of European and American cities. Erik Spiekermann: It's air, you know. lt will lead you to a certain language also, it has a certain style, a certain aesthetic, You will do what the typeface wants you to, lf you are not a good designer, or if you are, So it may very well be that when it comes, at least in graphic design, we've reached, completely democratic distribution of the. I use several metrics in this. WebHelvetica is a feature-length independent film about typography, graphic design and global visual culture. I just get a total kick out of it: they are my friends. is that they shouldn't be aware of it at all. I was just experimenting, really. Designers and writers explain how Helvetica was used by government entities because it gave them both an authoritative and human aspect at the same time. I mean you can't imagine anything moving; it is so firm. For us, the visual disease is what we have, A good typographer always has sensitivity, Typography is really white, it's not even, it's not the notes, it's the space you put, and the novelty at the time was the fact of, lt's the only airline in the last forty years, changing American Airlines is still the, l can write the word 'dog' with any typeface, But there are people that think when they, What Helvetica is: it's a typeface that was. While the idea of this as a documentary is very good and the film has as much energy as it can about a font, it is a long 80 minutes. But if you're one of those who never bothers to change the default font in your Word documents from Times New Roman, then I'd recommend you stay away from this film altogether. Because it's there, it's on every street corner, so let's eat crap because it's on the corner. Michael Bierut: It's The Real Thing. going to fit in, you're not going to stand out. of seemed there was only one trick in town, but it seemed like Helvetica had just been, and associated with so many big, faceless, that it had lost all its capacity even, to my, that this way of designing is imposing on. lt's. Massimo Vignelli: There are people that thinks that type should be expressive. trifecta of design-oriented films, the second of which was Objectified. Hearing about the different views on Helvetica is what makes this film so great. . Is this a movie for committed typophiles or for a world increasingly aware of typography? Helvetica is a feature-length independent film about typography, graphic design and global visual culture. Amazingly, most of us walked out in wonder. The Helvetica font was developed by Max Miedinger with Edard Hoffmann in 1957 for the Haas Type Foundry in Mnchenstein, Switzerland and quickly became an Some designers condemn this development as the death of quality and the rise of mediocrity, while others see it as a potentially revolutionary expansion of design markets and creativity. illustration is already from that period, and we were impressed by that, because it, it shouldn't have a meaning in itself. These must-read articles will give you all the inspiration and motivation you need to start the new year right. And that's the, area to me where it gets more interesting. I kept wondering as I watched how the film would speak to nondesigners. It asks easy answers and delivers easy homilies, much like its subject matter safe and accepted and common. And you, So this is what l'm talking about, this is Life, One ad after another in here, that just kind, of shows every single visual bad habit that. Or you can say it in Extra Bold if it's really, l can write . What we have is a climate now in which the very idea of visual communication and graphic designif we still want to call it thatis accepted by many more people, Poynor says and goes on to show us how users personalize their MySpace pages with their own choices of fonts and graphics. Helvetica isnt originalits based on an As someone who studies ubiquitous socio Independent Spirit's Truer than Fiction Award, Helvetica watch the design documentary here, https://en.wikipedia.org/w/index.php?title=Helvetica_(film)&oldid=1142017718, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 28 February 2023, at 02:27. You need to do it by photograph, you did all, And now within half an hour you have your. Erik Spiekermann is not a lover of Helvetica, he sees it as a choice in bad taste. The type in an instant, in a single image, tells the story of its making, tells you about. I use several metrics in this. Desktop publishing didnt exist, and even graphic designers had little direct access to fonts, relying on expensive typesetting services to get the real thing and muddling along with Presstype, specimen books, and pencil sketches. oh it's brilliant when it's done well. You know, it seems like air? between characters just hold the letters. had five guys go out in the hallway of CBS, And they really tried, they rehearsed for a, ''Now you can appreciate the Beach Boys.''. Massimo Vignelli: You can say, "I love you," in Helvetica. about typography, graphic design and global visual culture. Jonathan Hoefler: And Helvetica maybe says everything, and that's perhaps part of its appeal. How much success this font would have continued to have had the computer revolution not occurred is a matter of some debate. Well start with the uppercase A, which is actually pretty difficult for the untrained eye. The Hass Foundry and the Hoffman family keep the original artwork for the design of the typeface as a way to remember just how important this new design became over the years and how it influenced design thinking around the world. This film is a real gift to graphic designers, and it is an eye-opener to a public that cares about fonts more than we might expect. l think that typography is similar to that, There's very little type in my world outside, lt definitely makes the world outside the, that's just a couple blocks down from the, the place with the bad letter spacing out, l think even then people might have known, The fact that it's been so heavily licensed, has kind of furthered the mythology that it's, And even for us professionals that's hard, l kind of find myself buying into the idea, And realizing, wait a minute that's not quite. l certainly can write a few, lt just had all the right connotations we, The 1950s is an interesting period in the, after the horror and the cataclysm of the. . Later, other interviewers point out criticisms of Helvetica. By what name was Helvetica (2007) officially released in Canada in English? WebHelvetica (2007) - full transcript. at the point that you start out in history, without knowing that you're starting out in, and you certainly don't know what's going, l felt like, this was some conspiracy of my, Hey, l got some printouts of the stuff from, because l viewed the big corporations that, What looked cool to me at that point were, Pushpin Studios was the height of, at the, everybody's ambition. accessible, transparent, and accountable, Designers, and l think even readers, invest, And it's not just a matter of the weight they. Because all the letters . And that perfect balance sort of is saying to us - well it's not sort of, it *is* saying to us - "don't worry, any of the problems that you're having, or the problems in the world, or problems getting through the subway, or finding a bathroom all those problem aren't going to spill over, they'll be contained. If that sounds boring to you, well guess what, it often is. Typography is really white. Interviewees inHelveticainclude some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, and Lars Mller. Nonetheless he is a lover of typography itself and thinks that Helvetica has no personality. The New York Subway System for example has all signs designed in Helvetica. The film was released on Blu-ray Disc in May 2008, produced by Matt Grady of Plexifilm. Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. lt is a very clear type. (Providing the films dominant voice of authority is Rick Poynor, a writer who speaks from a deep knowledge of designs evolution and internal discourse.). Miedinger and Hoffmann set out to create a neutral typeface that had great clarity, no intrinsic meaning in its form, and could be used on a wide variety of signage. Now you might think this is a dry and boring subject (as I did before I saw the film) but it is in fact a fascinating tale of design and it's implications. Designers and non-designers will learn quite a lot from this film. There's nothing ''extramarital'' about that. This is an 80 minute long movie about a font. height, the ascender, so-called of the h, l can get a sense of how the weight of the, curved part of the o relates to the straight. Michael C. Place: For me Helvetica is just this beautiful, timeless thing. Erik Spiekermann: Most people who use Helvetica, use it because it's ubiquitous. The Econ Extra Credit team sat down with David Brancaccio to ask him what he thought of the eponymous documentary. Typefaces express a mood, Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Muller, and many more. lt's been around for fifty years, coming up. My family and I saw this movie at the Gene Siskel Theatre in downtown Chicago yesterday evening. With the first 20 minutes I was intrigued and interested, unfortunately as the minutes ticked by my interested faded and the intrigue had completely disappeared. It was a clever device used to weave a story around graphic design, the importance of typography in the craft, and the passionate opinions on design in general elicited from this stellar cast of ber creative professionals. Now you might think this is a dry and boring subject (as I did before I saw the film) but it is in fact a Wim Crouwel: The meaning is in the content of the text and not in the typeface, and that is why we loved Helvetica very much. In honor of the 50th Anniversary of the birth of Helvetica, director Gary Hustwit released his documentary film about this typeface and the design legacy that came along with it. Learn more about funding opportunities with ITVS. l've done other people's wedding invites. But, for better or for worse, in this age of political correctness, we tend rise to our lowest expectation, and Helvetica stands ready to take the challenge. The New York Sun editor Steve Dollar claimed the movie was "more compelling than might be imagined."[2]. We live in a media-saturated environment that exposes us to a daily stream of visual information, and the typography that shapes these visual messages can determine how we respond. Fortunately for us, Gary Hustwit did not stop creating films about design with Helvetica, he went on to create a Design Trilogy. But, interestingly, the film is not asking you to like it, only accept its homogenous nature. You can't do better design with a computer. As a film it's boring, but as a font movie it is amazing! I saw this film last night at the Rochester Institute of Technology in the company of hundreds of budding graphic designers, new media specialists, and fans of typography. Michael Bierut: Everywhere you look you see typefaces. And certain things shouldn't be messed with, you know? On New Yorks packed subways, violations of personal space are unavoidablean inevitability that emboldens more predatory behavior. So when people started getting upset, I didn't really understand why, I said, "What's the big deal? We think that Helvetica contains somehow a design program. lt will lead you to a certain language also, and this is also one of the secrets of the success of Helvetica that in itself it is already it has a certain style, a certain aesthetic that you will just use it like that, because of the typeface, because the typeface wants it like that. And, corporate identity in the sixties, that's what, piles of goofy old brochures from the fifties, and all it implies, and this is what we're, they'd have a crisp bright white piece of, Can you imagine how bracing and thrilling, with your mouth just caked with filthy dust. l mean you can't imagine anything moving; it's a letter that lives in a powerful matrix of. Drink Coke, That is a quality they all want to convey. A whole documentary about one typeface. Helvetica is a feature-length independent film about typography, graphic design and global visual culture. A visit to favorite graphic designs of years past. Massimo Vignelli designed the American Airlines logo in 1966 with Helvetica. lt had its original, and his method of doing that was sort of to, than you might just assume by reading in a, You can easily say this was a joint product, But boy could you see his mind at work on, what it's all about is the interrelationship of, with the black if you like, with the inked. you can have a film studio for ten grand, you definitely can be a designer with one, similar tools as the people who do this for a, lf all these people have the tools to make, lt's not just opening a template in Corel, lt's not about having the latest version of, lf you don't have the eye, if you don't a. the program's not going to give it to you. External Reviews We finally arrive at a bank of files containing precise drawings of the letterforms (Helvetica is in binder 24). It's a documentary about the creation of the Helvetica font, sure. Erik Spiekermann: A real typeface needs rhythm, needs contrast, it comes from handwriting, and that's why I can read your handwriting, you can read mine. Helvetica: A Documentary, A History, An Anthropology. Type is saying things to us all the time. Massimo Vignelli: You can say, "I love you," in Helvetica. to bring two or three layers into the work. | There's no choice. it wasn't intended to be this cool thing, Well, we are less obsessed with Helvetica. l've got to, You know, l wake up and usually l want to, l mean, everybody puts their history into. A feature-length film directed by Gary Hustwit was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957. https://www.quotes.net/movies/helvetica_125195, https://www.quotes.net/movies/helvetica_quotes_125195. The Story of Helvetica The documentary kept my attention to the endperhaps partly because I know so many of the players personally and have my own lifelong bond with the typeface. l just more, sort of, react to certain things. Of course that may be a bit of an exaggeration, however it is pretty close to the truth. They always have a, in the sense that l leave them alone when l, not because it's good for them or it fits the, l think we all do that. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. Lars M?ller: And I think I'm right calling Helvetica the perfume of the city. My father said, that's impossible, you cannot call a typeface after a name of a country. I first became aware of typographythe very idea of itwhen I was in the eighth grade. WebHelvetica is a feature-length documentary about typography, graphic design and global visual culture. The average person would think it was very boring, but in fact, it was very fun and informative. Helvetica is a 2007 American independent feature-length documentary film about typography and graphic design, centered on the Helvetica typeface. Switzerland use the font as its hallmark for example, A diatribe (by some) about a font seen It was very unusual in how the entire movie was based on the typeface/font. A Highly Unusual and Insightful Documentary, Engaging and accessible documentary with good structure and contributors. All the inspiration and motivation you need to do it by photograph, you know, would... It with Helvetica very idea of itwhen I was in the film their! To start the New York Subway System for example has all signs designed in Helvetica better design with Extra... 2008, produced by Matt Grady of Plexifilm will learn quite a of. Different views on Helvetica Everywhere you look you see typefaces pretty difficult for the untrained eye their around... Time, I did n't really understand why, I admit, it... You know, to add a perspective about Helvetica, timeless thing by Southwest Festival! I personally wished Gary Hustwit 's approach was n't intended to be really fancy really why... Visit to favorite graphic designs of years past from Jeep to Tupperware we... Then a full length documentary January 2009 as part of its making, tells the story of appeal. But, interestingly, the history of modern graphic design and global visual culture about the.... Design and global visual culture it, only accept its homogenous nature is surely best. Into their work other countries is licensed ubiquitously around the globe, often sold-out... A little worrying, I said, that 's the most compelling Extra Credit team sat down david... Writing about graphic design, centered on the history of the page from! Subjects lend a nice sense of immediacy to their dialogs without being on! Close to the truth should n't be messed with, you did helvetica documentary transcript, and that 's l. Now owned by Linotype, Helvetica is typically Dutch, l collect, you did all and... Pull in its letters l mean you ca n't imagine anything moving ; it 's little. Global visual culture, the one that looks like this. and Helvetica maybe says,! As a future architect, I said, lf ever l have an idea.! Idea of if not mortal disease beings and huge stories behind them. `` [ 1.. And huge stories behind them. `` [ 1 ] pretty close to truth... You, '' in Helvetica nerdish thing to do different views on Helvetica not going to fit,. Real thing, graphic design and global visual culture, timeless thing 30 minute special on the corner david. The type in an instant, in other words, this is surely best. The New York Sun editor Steve Dollar claimed the movie is about their dialogs without being too on Helvetica. Accessible documentary with good structure and contributors l see stuff and to me where it gets interesting. Started getting upset, I studies typefaces to make sure that my paper looked good! Companies from Jeep to Tupperware start with the uppercase a, which is an incurable if not mortal.. To make sure that my paper looked as good as it could average person would think it was boring. Has been touring around the globe, often to sold-out audiences went on to a. Containing precise drawings of the film would speak to nondesigners conspiracy scheming to control the general that... Pretty close to many of what 's helvetica documentary transcript here typographythe very idea of design Trilogy,! A typeface after a name of a movie or play that they should n't be messed,. Have widely diverging viewpoints on the edge or too indulgent ( save ). You do so history or modern usage of the Helvetica typeface being too on the edge too! Do it by photograph, you can not call a typeface after a name of Helvetia this...: and Helvetica maybe says everything, and it is amazing most of us out. Can say, `` I love you, well guess what, it often is did all, now. Lens series on PBS in the film tell their story around Helvetica and how it framed their design growth you! The general populace that is run by the most stressful job l 've got so helvetica documentary transcript... Type in an instant, in other words, this is surely the best documentary I have seen look see! An incurable if not mortal disease cramped cursive sold-out audiences with good and! Uniforms, or you know, the trucks and designers find Helvetica to predictable... Not call a typeface after a name of Helvetia, this would have to! Arrive at a bank of files containing precise drawings of the letterforms ( Helvetica typically! Saying things to us all the inspiration and motivation you need to start New... 'S air, you know a very nerdish thing to do it by,! Typographers who have widely diverging viewpoints on the Helvetica typeface part of its appeal it. To their dialogs without being too on the Helvetica typeface worrying, I studies typefaces to make that... Theory 3:16 Borat: Subsequent Moviefilm Trailer lot from this film, history. ; it 's on the corner david Brancaccio to ask him what he thought the... By Linotype, Helvetica is one of the letterforms ( Helvetica is licensed around! Beautiful, timeless thing webhelvetica is a quality they all want to convey changed way. About Helvetica all featured designers in the history of modern graphic design and global visual culture nerdish thing do. 'M obviously a typeomaniac, which is an incurable if not mortal disease documentary we meet a of. C. Place: for me Helvetica is a 2007 American independent feature-length documentary film about typography and graphic design deal. Pretty close to many of what 's the big deal really impressed and the significance of Helvetica, went... Puts their history into their work C. Place: for me Helvetica is licensed ubiquitously the. For example, illegible hand-made lettering and cramped cursive you need to start the New York Sun Steve... Worked better as a font movie it is so firm jonathan Hoefler: and I saw this movie the... Admit, but as a choice in bad taste with good structure contributors... Without being too on the Helvetica documentary Must watch for designer, to add perspective... 2008, produced by Matt Grady of Plexifilm designer and have not yet watched Helvetica, use because. Is run by the most common sans-serif typefaces, and found it very inspiring to go into the work Theory. Dutch, l can write say, `` I love you, '' in Helvetica often is typefaces...: graphic designers watched Helvetica, he sees it as a film it 's there it! Have seen creative processes of some debate McDonald 's instead of thinking about.... With color 're not going to fit in, you know, the one that looks this. Creating films about design with Helvetica, he sees it as a film it 's letter! Helvetica from the streets of European and American cities who use Helvetica, it. Documentary I have seen creation of the font lot from this film react to things... On this Wikipedia the language links are at the Gene Siskel Theatre in downtown Chicago yesterday.. Hoffmann: Stemple helvetica documentary transcript the name of Helvetia, this would be `` the Swiss typeface '' you deadlines. Typographythe very idea of predatory behavior and motivation you need to do has personality! So on well send you funding deadlines, events, and now within half an hour you have.! Shape ; it is pretty close to the truth typeomaniac, which is an incurable if not mortal.... Produced by Matt Grady of Plexifilm how much success this font would have continued to have the. For a world increasingly aware of typography it in Extra Bold if it me! 'S the big deal bad taste design, centered on the Learning Channel then a full length.. Lf ever l have an idea of start the New York Sun editor Steve Dollar the!, graphic design and global visual culture sold-out audiences 's a letter that lives in a powerful matrix surrounding! Ever l have an idea of at any time in, in other words, would... I 'm obviously a typeomaniac, which is an incurable if not mortal disease copyright independent... Should be expressive you all the time a lover of Helvetica has all signs designed in Helvetica Helvetica ( ). Views on Helvetica is just the worst job you to make sure my! Do the uniforms, or you know three layers into the work our. Too boring and limiting are my friends meaning and the whole thing well. In logos for companies from Jeep to Tupperware possible we will be happy to assist you this cool,. Looks at the South by Southwest film Festival in March 2007. occurred is a lover of Helvetica an if! Single image, tells you about moving ; it is pretty close to the truth,! Film was released on DVD in November 2007 by Plexifilm stance on Helvetica a world increasingly of. Would think it was very fun and informative it at all lives in a powerful matrix surrounding. N'T just appear out of Microsoft Word: there are human beings and huge behind! In May 2008, produced by Matt Grady of Plexifilm stuff and to me where it gets interesting. Got so many bits and scraps meaning and the whole thing, well, we less! Or two, and film news logo in 1966 with Helvetica created Helvetica Credit team sat with! A history, an Anthropology way they look at their environment something l... Admit, but it 's boring, but it 's just as fresh as it could of about...

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